So, men-centric products or services will also find larger audiences with ads in Pinterest.Ī thing worth nothing here is that you can target an audience only in the 20+ countries where Pinterest Ads is available. Moreover, the male audience is also growing on Pinterest.
So, sales ad campaigns for women-centric products and services can result in high-converting Pinterest ads.Ī Pinterest ads strategy works the best for businesses in the following industries:īut with a fine-tuned targeting, industries like Education, Health and Photography can also benefit from Pinterest advertising. To run and optimise your ads, use the dedicated Pinterest Ads Manager.Īccording to a global survey report, 77.1% of the potential Pinterest advertising audience is female. You can promote existing best-performing pins or add a new image or video to use as a Promoted Pin. You can run shopping ads on Pinterest or use Pinterest ads for brand awareness. These Promoted Pins appear in the home feeds and relevant search results. But these ad pins have “Promoted by” written below, along with the name of the business account. Pinterest ads are just like the regular pins users see on their feed.
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